Title | Pop-Up Book |
Agency | BBH |
Campaign | Pop-Up Book |
Advertiser | Unilever |
Brand | Persil |
Date of First Broadcast/Publication | 2008 / 1 |
Product | Small & Mighty |
Business Sector | Cleaning Products, Soaps, Detergents |
Tagline | 1/2 the lorries, the packaging, the water |
Philosophy | Pop-Up Book builds on the charming tone of the original launch work and tells the story of Small & Mightys environmental benefits via a simple and child-relevant executional device. |
Problem | The objective of this campaign was to spell out the specific, positive benefits of using Small & Mighty in a way that consumers would readily understand and empathise with. The key message was that because Small & Mighty is 2x concentrated, it uses half the water to make it; half the packaging to put it in; and half the lorries to transport it. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Framestore |
Creative Director | Mick Mahoney |
Creative Team | Mick Mahoney |
Creative Team | Justin Moore |
Account Planner | John Harrison |
Agency Producer | Helen Powlette |
Production Company | Blink London |
Producer | Andrew Studholme |
Director | Simon Willows |
Director of Photography (DOP) | Ian Forster |
Editor | Mark Aarons |
Media Planner | Simon Bielby |