| Title | The Most Undisruptive Radio Ads |
| Brief | People love listening to music, but they hate it when their music is interrupted by radio ads. So Febreze set out to create the world’s least disruptive radio ads. Millions of songs from the three largest music streaming platforms, Pandora, Spotify and Apple Music, were aggregated into 12 different musical trends. Then AI used the sonic DNA of these groupings to create 12 original compositions. The resulting ads were slipped seamlessly into people’s playlists, safely disguised as great songs. |
| Agency |
Grey Midwest
|
| Campaign |
The Most Undisruptive Radio Ads
|
| Advertiser |
Procter & Gamble
|
| Brand |
Air Effects, SmallSpace, Fabric Refresher, CAR, Plug
|
| Posted | November 2019 |
| Business Sector | Household Products & Maintenance
|
| Story | People loooooove listening to music. They hate when their music is interrupted by radio ads. So, Febreze set out to create the world’s most undisruptive radio ad. We analyzed 100M songs across the three largest music streaming platforms – Pandora, Spotify and Apple Music. All of this data was aggregated into 12 different musical trends. Then AI coded the sonic DNA of each of these groupings to create 12 original scores. Then we seamlessly slipped these ads into people’s playlists on streaming radio platforms, like Pandora. |
| Problem | Febreze is a brand of household odor eliminators manufactured by Procter & Gamble. |
| Media Type |
Case Study
|
| Chief Creative Officer |
Adam Kahn
|
| Chief Creative Officer |
Rodrigo Jantene
|