Entertainment and Media Company - "A Balloon for Ben"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

4041

Title	A Balloon for Ben
Agency	Zulu Alpha Kilo
Campaign	A Balloon for Ben
Advertiser	Cineplex
Brand	Entertainment and Media Company
Date of First Broadcast/Publication	2016 / 12
Business Sector	Cinema Production
Story	A Balloon for Ben is set in a world where balloons are filled with the light of film. Ben and his father purchase a balloon with the intention of watching it together, but things don’t go as planned when the demands of his father’s job get in the way. The film features a unique rendition of “Everywhere” by Fleetwood Mac. A Balloon for Ben is part of the continuing “See The Big Picture” campaign for Cineplex, Canada’s largest theatre chain, and the follow-up to last year’s hugely successful “Lily & the Snowman”.
Media Type	Case Study
Length	125 seconds
PR Agency	Hill+Knowlton Strategies
Media Agency	Isobar
Chief Creative Officer	Zak Mroueh
Agency Producer	Tara Handley
Executive Creative Director	Allen Oke
Sound Director	Joey Serlin
Sound Engineer	Julian Rudd
Art Director	Guilherme Bermejo
Copywriter	Nick Doerr
Director	Yves Geleyn
Strategic Planner	Heidi Philip
Account Management	Roy Gruia
Production Company Producer	Desiree Stavracos
Sound Producer	Kailee Nowosad
Account Management	Kendal Saby
Planning Team	Vanessa Pineau
Media Planner	Damien Lemaitre
PR	Margaret O’Donoghue
PR	Rebecca Webster
Production Company	Vapor RMW
Production Company	Hornet
Animation	Hornet