Audemars Piguet - "A Journey Through Time"

Publicis Luxe

Publicis Luxe Paris, France

Awards

3205

Brand: Audemars Piguet
Country: France

Advertiser: Audemars Piguet

Title	A Journey Through Time
Agency	Publicis Luxe
Campaign	Celebrate the 50th Anniversary of the Royal Oak
Advertiser	Audemars Piguet
Brand	Audemars Piguet
Date of First Broadcast/Publication	2022 / 4
Business Sector	Watches
Philosophy	Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”. To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage.
Media Type	Digital
Length	59 seconds
Executive Creative Director	David Soussan
Executive Creative Director	Schoettl Marie-Eve
Creative Director/ art director	Nicolas Chauvin
Associate Creative Director/Copywriter	Grégory Athéa
Art Director Assistant	Amine Bouzidi
Creative Director	Anne Cleret
Agency	Publicis Live
Music Creative Director	Christophe Caurret
Music Producer	Boris Jeanne
Account Management	Camille Emeury
Account Management	Camille Rieu
Production	Aurélien Mérigaud
Production	Estelle Diot
Art Buyer	Anne Traonouil
Production Company	Film 50 ans
Director	Valentin Guiod
Director	Marion Castera
Director	Kelzang Ravach
Direction	Temple Caché
Production Company	Birth LX
Partner/Executive Producer	Hugo Legrand Nathan
Partner/Executive Producer	Yohan Ungar
Post-production Producer	William Eguienta
Post-production Producer	ESHA Woottum
Post-production Producer	Morgan Mirza
Music	Believe Recordings
Digital Production	Artsphère
Photographer	Carl Diner
Photographer's Agent	Bloom
Print production	Mécanique Générale
DOOH Production	Antoine Clergeot
DOOH Production	AC3