| Title | God |
| Agency |
MullenLowe Russia
|
| Campaign |
Improve Yourself - World Class
|
| Advertiser |
World Class International
|
| Brand |
World Class
|
| Posted | February 2008 |
| Product |
Gyms
|
| Business Sector | Fitness Devices, Gym & Exercising Machines
|
| Tagline | Improve Yourself |
| Story | Poster campaign to encourage people achieve results at the gym. |
| Philosophy | Create visuals that portray all kinds of members (man, woman, fat, thin, etc.) and messages that show them that it's possible to change their body in the gym. |
| Problem | World Class has enough members to sustain a profitable business. Their problem was to have people use the gym and achieve results. The owner has many public awards for spreading the health&fitness life style throughout the country and that should start with the users of the gyms. |
| Result | The acceptance of the campaign was so positive that it became the calendar for 2008, t-shirts, valentine cards, promo materials, etc. |
| Media Type |
Poster
|
| Market | Russia |
| Account Director |
Anna Lysanova
|
| Illustrator |
Viktor Melamed
|
| Copywriter |
Andreas Mielenhausen
|
