| Title | #TurnYourBack |
| Agency | Ogilvy UK |
| Campaign | Dove #TURNYOURBACK |
| Advertiser | Unilever |
| Brand | Dove |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Creams, Lotions, Milks, Tonics, Makeup Removers |
| Story | The Bold Glamour filter presents an "ideal" of beauty, and it looks very real. Almost too real. Dove has always fought against damaging and unrealistic expectations of beauty. Along with Ogilvy and DAVID, Dove is encouraging people to #TurnYourBack on the Bold Glamour filter as part of its #NoDigitalDistortion mission. The influencer-led campaign kicked off with creators sharing their feelings on the filter and the damage it can do to people and their perception and expectation of what constitutes beauty. |
| Media Type | Case Study |
| Length | |
| Creative Agency | Ogilvy UK |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy Miami |
| Creative Team | Dave Anderson |
| Creative Team | Ian Brassett |
| Executive Creative Director | Daniel Fisher |
| Chief Creative Officer | Saulo Rocha |
| Creative Director | Liam Bushby |
| Chief Creative Officer | Pancho Cassis |
| Copywriter | Michel Gomez Gomez |
| Chief Creative Officer | Lisa Bright |
| Creative Director | Jose Sancho |
| Creative Director | Pedro Sattin |
| Production Company Producer | Chloe Jahanshahi |
| Art Director | Daniela Botero |
| Creative Director | Alison Stevens |
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