| Title | I’m Not Doing It |
| Agency |
Saatchi & Saatchi NY
|
| Campaign |
Super Bowl Commercial
|
| Advertiser |
Procter & Gamble
|
| Brand |
Downy Unstopables
|
| Date of First Broadcast/Publication |
2022 / 12
|
| Business Sector | Cleaning Products, Soaps, Detergents
|
| Media Type |
Television
|
| Length | |
| Production Company |
Biscuit Filmworks LA
|
| Chief Creative Officer |
Daniel Lobaton
|
| Chief Creative Officer, Woven |
Ciro Sarmiento
|
| Creative Director |
Brian Pinkley
|
| Creative Director |
Talon Gustafson
|
| Senior Art Director |
Luis Pombo
|
| Senior Copywriter |
Nick Romano
|
| Director, Integrated Production |
Tim LeGallo
|
| Senior Producer |
Danielle Hallack
|
| Associate Producer |
Anna James
|
| CEO, Woven Collaborative |
Sarah Beaumont
|
| SVP, Group Account Director |
Jen Brotman
|
| Account Director |
Kohar Shrikian
|
| Digital Account Supervisor |
Alexandra La-Rotta
|
| Account Executive |
Charly Stamps
|
| Senior Project Manager |
Matt McGuire
|
| SVP, Global Strategy Director |
Julia Perissinoto
|
| VP, Director Experience Strategy |
Chris Gilbert
|
| Senior Business Affairs Manager |
Lisa Rimmer
|
| Associate Director Business Affairs |
Aoife O'Donnell
|
| SVP Fabric Care North America |
Martin Hettich
|
| Senior Brand Director, Downy |
Jenny Maxwell
|
| Brand Director |
Brian Cofer
|
| Senior Brand Manager |
Zach Koons
|
| BBIC |
Matt Lumb
|
| Senior Communications Manager |
Henry Molksi
|
| Director, North American Content |
Paul Chick
|
| Media Director Laundry and FE |
Matt O’Shea
|
| Senior Media Manager FE |
Liv Martin
|
| Media Manager FE |
Daniel Kelly
|
| Media Specialist FE |
Ashley Sun
|
| Group Senior Vice President, Brand Management & Strategy |
Diana Sfera
|
| Group Senior Vice President, Talent & Partnerships |
Marissa Festante
|
| Group Senior Vice President, Brand Business |
Samantha Halpern
|
| Senior Vice President, Project Management |
Alisha Garfinkel
|
| Vice President, Digital |
Angela Pessolano
|
| Vice President, Earned Media |
Patricia Jones
|
| Vice President, Brand Management |
Noomi Grootens
|
| Senior Account Supervisor, Brand Management |
Marie Bernadeau
|
| Senior Account Supervisor, Earned Media |
Nicole Tarko
|
| Senior Account Supervisor, Digital |
Grace Kibira
|
| Account Supervisor, Earned Media |
Katherine Dunleavy
|
| Senior Account Executive, Brand Management & Earned Media |
Lauren Lacroix
|
| Senior Account Executive, Brand Management & Digital |
Jessica Cooper
|
| Assistant Account Executive, Brand Management & Earned Media |
Donna DeVito
|
| SVP Talent |
Lori Golden
|
| Senior Manager |
Jill Robben
|
| Assistant Manager |
Haley Crane
|
| Director |
Aaron Stoller
|
| DP |
Dion Beebe
|
| Partner / Managing Director |
Shawn Lacy
|
| Executive Producer |
Holly Vega
|
| Head of Production |
Sean Moody
|
| Producer |
Tanya Stephens
|
| Editor |
Jeff Ferruzzo
|
| Partner/EP |
Sila Soyer
|
| Senior Post Producer |
Andrew Cravotta
|
| Assistant Editor |
Chris Angel
|
| Senior Mixer/Sound Designer |
Steve Perski
|
| Associate Audio Engineer |
Catherine Sangiovanni
|
| Associate Audio Engineer |
Andrew Wodzanowski
|
| Senior Audio Producer |
Lauren Boyle
|
| Audio Producer |
Cammie Mcgarry
|
| Senior Colorist |
Adrian Seery
|
| Color Producer |
Brad Martin
|
| Color Producer |
Max Hadson
|
| Associate Color Producer |
Brian Corey
|
| Color Assists |
Scarlett Thiele & Sushil Gangaraju
|
| Creative Director, VFX Artist/Supervisor |
Andrew Granelli
|
| Executive Producer, Commercial Post |
Jesse Schwartz
|
| Producer, VFX and Finishing |
Kalisha Allen
|
| Flame Assistant |
Jacob Robinson
|
| Executive Creative Director |
Alexis Estiz
|
| Executive Producer |
James Zavaleta
|
| Producer |
Lupita Alvarez
|
| Associate Producer |
Matt Kerr
|
| Composer |
Aaron Kotler
|
| Agency |
Woven Collaborative
|