Toyota - "Start Your Impossible"

FCB South Africa

FCB South Africa Johannesburg, South Africa

4417

Title	Start Your Impossible
Agency	FCB South Africa
Campaign	Start Your Impossible
Advertiser	Toyota Motor Corporation
Brand	Toyota
Date of First Broadcast/Publication	2019
Business Sector	Cars
Story	FCB Johannesburg tasked Kevin Fitzgerald with the latest installment in the Start Your Impossible campaign from Toyota. The story focuses on a phenomenal young South African athlete Ntando Mahlangu. A small, hands on team delivered a portrait of Ntando exploring the remarkable effort, sacrifice and achievement that defines him. Through meeting and interviewing Ntando, Kevin developed an approach for the film that describes the internal narrative of his external, physical triumph. The film was shot over two days at Ellis Park, Johannesburg Stadium and Hillbrow.
Media Type	Digital
Length	125 seconds
Director	Kevin Fitzgerald
Production Company	0307 Films
Producer	Martina Schieder
Executive Producer	Jo Barber
Director of Photography (DOP)	Motheo
Art Director	Tian Van Der Heever
Agency Producer	Nakita Bolus
Brand Management	Glenn Crompton
Brand Management	Lettie Labuschagne
Brand Management	Tasneem Lorgat
Brand Management	Zhandre Brandt
Chief Creative Officer	Brett Morris
Editing Company	Strangelove
Editor	Xander Vander
Music Composer	Clare Vandeleur
Music Composer	Paul Norwood
Performance	Ntando Mahlangu
Recording Studio	Hey Papa Legend
Sound Designer	Myles McDonald
Strategist	Stuart Sims
Copywriter	Tian van den Heever