| Title | Shirts |
| Agency | TBWA\ Helsinki |
| Campaign | Climate action on ice |
| Advertiser | Lahti Pelicans |
| Brand | Lahti Pelicans |
| Date of First Broadcast/Publication | 2021 / 1 |
| Business Sector | Sports Teams, Sports Events |
| Story | The Finnish ice hockey club Lahti Pelicans sported unusual jersey numbers to celebrate their hometown Lahti for winning the title of European Green Capital 2021. New player numbers showcased important environmental facts about the city and gained special attention from the game’s sportscaster, who explained the facts to the audience during the game. |
| Media Type | Promotion & Event |
| Chief Creative Officer | Jyrki Poutanen |
| 3D Designer | Kasimir Häiväoja |
| Senior Creative | Maria Kuorikoski |
| Creative Director | Markus Nieminen |
| Project Manager | Maija Naumanen |
| Account Director | Ella Komulainen |
| Art Director | Teemu Lappalainen |
| Graphic Designer | Tommi Selander |
| Creative Content Strategist | Tuomas Karvonen |
| Illustrator | Daniel Stolle |
| Post Production | FLC Helsinki |
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