Greenpeace - "Spring Break"

fischerAppelt AG Berlin, Germany

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Title	Spring Break
Agency	fischerAppelt AG
Campaign	Plastic Legacy
Advertiser	Greenpeace
Brand	Greenpeace
Posted	January 2021
Business Sector	Environmental & Animal Issues
Story	Plastic pollutes the environment for up to 400 years. Its increasingly drastic effects on the environment is one of the greatest challenges of our time. But how can we show this future today?Through time travel! The 'Plastic Legacy' campaign is a visual what-if-scenario on the notion what if we died today? The campaign illustrates that in the distant future, people will have to deal with what we left behind. Our garbage.In order to answer this question as drastically as possible, we created a series of archaeological excavations in which plastic waste and its originators are brought to light. Literally. Depicting ordinary activities that result in extraordinary plastic pollution and showing how our behaviour, consciously or unconsciously, causes lasting damage to the environment.
Media Type	Print
Executive Creative Director	David Morales
Creative Director	Philip Bolland
Art Director	Jessica Philipp
Chief Creative Officer	Diether Kerner
Chief Creative Officer	Robert Müller
Copywriter	Maximilian List
Production Company	Carioca Studio
Managing Director	Johannes Buzási
Illustration	Carioca Studio
Art Buyer	Johanna Merensky