Title | Im so glad youre here |
Title (original language) | Une Chance quon sa |
Agency | LXB Communication Marketing |
Campaign | Im so glad youre here |
Advertiser | Gouvernement du Québec |
Brand | Ministère de la Famille et des aînés du Québec |
Posted | March 2008 |
Product | Social service |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | Une chance quon sa |
Story | Using the well-known French song refrain Une Chance quon sa (Thank goodness we have each other), position elders as an important and key part of society. Words sung: Thank goodness Ive got you... I have you... You have me... we have each other. |
Philosophy | A TV and radio campaign that shows elders in helpful and essential situations with people from subsequent generations. |
Problem | Context: elders are often marginalized, taken for granted or pushed by the wayside... while in real life, their contributions to our society are countless. How do we counter this societal perception? |
Media Type | Television |
Length | |
Market | Canada |
Art Director | Jean Bissonnette |
Account Executive | Pier Lalonde |
Account Director | Manon Deschênes |
Music | Jean-Pierre Ferland |
Production Company Producer | Charles Gaudreau |
Director | Dominic L James |
Creative Director | Pier Lalonde |
Production Company | 6ix Degres |