Dominic L James
Director at 6ix Degres
Montréal, Canada
TitleI’m so glad you’re here
Title (original language)Une Chance qu’on s’a
Agency
Campaign I’m so glad you’re here
Advertiser Gouvernement du Québec
Brand Ministère de la Famille et des aînés du Québec
PostedMarch 2008
Product Social service
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Une chance qu’on s’a
Story Using the well-known French song refrain Une Chance qu’on s’a (Thank goodness we have each other), position elders as an important and key part of society.

Words sung: Thank goodness I’ve got you... I have you... You have me... we have each other.
Philosophy A TV and radio campaign that shows elders in helpful and essential situations with people from subsequent generations.
Problem Context: elders are often marginalized, taken for granted or pushed by the wayside... while in real life, their contributions to our society are countless. How do we counter this societal perception?
Media Type Television
Length
Market Canada
Art Director
Account Executive
Account Director
Music
Production Company Producer
Director
Creative Director
Production Company

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