| Title | Big Change Starts Small |
| Agency | Kin |
| Campaign | Big Change Starts Small |
| Advertiser | Mailchimp |
| Brand | Mailchimp |
| Posted | June 2021 |
| Business Sector | Business Services |
| Philosophy | Mailchimp’s purpose is to empower the underdog. Through corporate citizenship it supports small world-changers with big ideas. Local groups know their communities the best. But, they don’t always get the attention they need. That’s why it invests in small organisations changing the world in big ways. |
| Media Type | Case Study |
| Length | |
| Production Company | Buck |
| Senior Director Marketing | Michael Mitchell |
| Creative | Ross Zietz |
| Producer | Mackenzie Alexander |
| Founder | Kwame Taylor-Hayford |
| Founder | Sophie Ozoux |
| Corporate Citizenship Manager | Josh Penny |
| Senior Director Corporate Citizenship | Lain Shakespeare |
| Senior Director Brand Studio | Katie Potochney |
| Creative Director for Copy | Dave Ramirez |
| Creative Director for Art | Nicole Karalekas |
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