Bonds Bloody Comfy Period Undies - "Unplugged"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australia

2955

Title	Unplugged
Agency	Leo Burnett Sydney
Campaign	Unplugged
Advertiser	Bonds
Brand	Bonds Bloody Comfy Period Undies
Posted	July 2021
Business Sector	Lingerie, Underwear, Pajamas
Story	To launch its new Bloody Comfy Period Undies, Bonds is on a mission to inspire period confidence by encouraging teens to Live Life Unplugged. Leakproof, better for the planet, and bloody comfy, the undies reduce the need for disposable products, allowing people to experience periods “unplugged.” To celebrate this new, more natural way to period, Bonds enlisted Jasmin Tarasin to shoot a series of candid interviews and live performances by an all-star gang of female artists. The songs are part of ‘Unplugged’ - a bespoke acoustic-style album inspired by the artists' own period experiences. You can stream the full album here: https://open.spotify.com/album/0CySpybUuKZOkN22oFVGbo...
Media Type	Digital
Length	15 seconds
Production Company	Photoplay Films
Creative Director	Michelle Walshe
Senior Art Director	Stacey Karayannis
Senior Copywriter	Ellie Dunn
General Manager	Naomi Gorringe
Account Director	Kim Thompson
Senior Integrated Producer	Michelle Browne
Director	Jasmin Tarasin
On-set Director	Jessica Lewton
Executive Producer	Oliver Lawrance
Producer	Emma Thompson
Line Producer	Lucy Sparke
Director of Photography (DOP)	Katie Milwright
DP Content	Sky Davies
Art Director	Vanessa Cerne
Editor	Joelle Baudet
Post Production	White Chocolate