| Title | Micro Price |
| Title (original language) | Micro-Prix |
| Agency | TBWA\PARIS |
| Campaign | Micro Prices |
| Advertiser | SNCF |
| Brand | TGV |
| Posted | February 2014 |
| Business Sector | Transport, Travel and Tourism |
| Philosophy | In September, SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. These TGV micro-prices have been staged in a microscopic word surrounded by more than 500 insects, filmed in order to produce surprising images.Thanks to an interactive disposal – including a camera with a powerful zoom actionable with a joystick – in Gare de Lyon travelers have been able to watch ladybugs, giant stick insects, cetonids or beetles evolve around micro prices labels. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Franck Botbol |
| Creative Director | Hugues Cholez |
| Creative Director | Marianne Fonferrier |
| Copywriter | Fabien Duval |
| Art Director | Nicolas Dutartre |
| Production Company | CAPORAL PARIS |
| Film Director | Jérôme Raynaud |
| Production Company Producer | Cédric Barus |
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