| Title | Non Fungible Animals (NFA) |
| Agency | Saatchi & Saatchi Düsseldorf |
| Campaign | Non Fungible Animals |
| Advertiser | WWF |
| Brand | WWF Deutschland |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Environmental & Animal Issues |
| Story | 2021 was a breakthrough year for digital art. A lot of hype surrounded Non-Fungible Tokens, which generated record revenues and made headlines around the world. The NFTs market is huge, and people have been buying these artworks for an incredible amount of money, due to their rarity and uniqueness. WWF decided to turn the hype into help, by using NFTs to protect something that is equally unique and irreplaceable:endangered species. For the first time, NFTs became NFAs – Non-Fungible Animals. In collaboration with international artists, 10 digital artworks were created to support the fight to save 10 endangered species. All NFAs were limited to the exact number of animals left in the world. Non-Fungible Animals established a new fundraising system, raising money with every drop and generating an extra 10% of royalties every time an NFA is resold. Non-Fungible Animals – Turning limited artworks into unlimited donations. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Dennis May |
| Executive Creative Director | Andreas Läufer |
| Executive Creative Director | Christian Anhut |
| Strategy + Technical Lead | Max Penk |
| Chief Growth Officer | Christoph Pietsch |
| Project Manager | Alexander Hatzekonstantinides |
| Senior Art Director | Tela von Mücke |
| Art Director | Hendrick Mueller |
| Art Director | Stefan Nauert |
| Senior Art Director | Ian Guimarães |
| Art Director | Cara Shikura |
| Senior Copywriter | Gabriel Lepesteur |
| Copywriter | Uwe Grothey |
| Copywriter | Helen Hausermann |
| Copywriter | Laura Gaszak |
| Digital Project Manager | Friederike Eichhorn |
| Technology Director | Joel Ramirez |
| Team Lead Digital Producing | Marc Vongerichten |
| Development | Hendrik Neumann |
| Development | Daniel Robens |
| Chief Executive Officer (CEO) | Wigan Salazar |
| Associate Director Digital | Christoph Schnabel |
| Junior Consultant | Antonia Gottwald |
| Senior Advisor | Wolfgang Büchner |
| Blockchain Advisory & Consulting | Robin Hellmann |
| Agency Producer | Barbara Schinzel |
| Cameraman | Robert Slomke |
| Producer | Kendra Maass |
| Consulting | MSL |
| Production Company | Chamaeleon Digital Vision GmbH |
| Production Company | Studio Funk |
| Artist | Andres Ribon |
| Artist | Eric Peters |
| Artist | Romulo Kuranyi |
| Artist | Freehand Profit |
| Artist | Rocket & Wink |
| Artist | Lea Fricke |
| Artist | Vinzent Britz |
| Artist | BossLogic |
| Artist | Etienne Kiefer |
| Artist | Anna Rupprecht |
| UX Designer | Marco Barooha-Sieberts |
| UI Designer | Ralf Brenner |
| Senior Copywriter | Clemens Wadepohl |
| Account Manager | Marco Diel |
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