Greenpeace - "Straw"

Havas Istanbul

Havas Istanbul Istanbul, Turkey

3341

Title	Straw
Agency	Havas Istanbul
Campaign	Repeaters
Advertiser	Greenpeace
Brand	Greenpeace
Date of First Broadcast/Publication	2020 / 9
Business Sector	Environmental & Animal Issues
Story	Turkey is no 1 in plastic waste in Europe and the consumption of single-use plastic increased with the pandemic. People do not really know how long it takes for plastic to perish. Greenpeace started a campaign to raise awareness on the issue. Two radio spots were produced explaining how long it takes for a straw and a plastic cup takes to dissolve in nature.
Philosophy	Turkey is no 1 in plastic waste in Europe and the consumption of single-use plastic increased with the pandemic. People do not really know how long it takes for plastic to perish. Greenpeace started a campaign to raise awareness on the issue. Two radio spots were produced explaining how long it takes for a straw and a plastic cup takes to dissolve in nature.
Media Type	Radio
Length	59 seconds
Chief Creative Officer	Ergin Binyildiz
Executive Creative Director	Volkan Dalkılıç
Copywriter	Alican Kilicoglu
Group Account Director	Birol Ecevit
Account Director	Yiğit Uysal
Account Executive	Nurcan Bolat
Account Executive	Egemen Eksilmez
Agency Producer	Sıla Salgın
Agency Producer	Irem Akalin
Production Agency	ABT İstanbul
Sound Operator	Çağdaş Yarman