Title | Lover 1 |
Agency | Publicis Life Brands |
Campaign | Anti-drug - Ministerio de Sanidad y Consumo |
Advertiser | Ministerio de Sanidad y Consumo |
Brand | Anti-drug campaign |
Posted | May 2008 |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | It will tear off your loved ones from you |
Story | The campaign´s goal is to increase awareness of the risks involved in taking drugs. It is specifically aimed at making young people more conscious of the risks associated with the use of marijuana and cocaine. |
Media Type | |
Art Director | Carmen Nuevo |
Copywriter | Javier Echevarria |