| Title | Pen |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | Pen |
| Advertiser | Daimler AG |
| Brand | Smart |
| Posted | May 2008 |
| Product | Smart MHD |
| Business Sector | Compact & Small Cars |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Ton Hollander |
| Creative Director | Sebastian Hardieck |
| Art Director | Patrick Hahne |