Boots Opticians - "Find your feel good frames"

Ogilvy London

Ogilvy London London, United Kingdom

4057

Brand: Boots Opticians
Country: United Kingdom

Advertiser: Boots Opticians

Title	Find your feel good frames
Agency	Ogilvy London
Campaign	Feel Good Frame Moment
Advertiser	Boots Opticians
Brand	Boots Opticians
Date of First Broadcast/Publication	2019 / 1
Business Sector	Opticians
Philosophy	Boots Opticians unveils a new campaign showcasing how Boots Opticians can help consumers feel confident and find frames they'll love. This bring consumers to that ‘feel good frame moment’ when they find the perfect pair. The creative idea was born from the fact that many consumers, particularly 35 to 50 year olds who have never needed glasses before are often inclined to put off visiting an opticians, struggling with how glasses might affect how they look and feel. The integrated campaign by Ogilvy UK, which launches today on TV and in-store, showcases a range of people of all ages embracing their unique styles. The film features upbeat music, vivid colours and impactful imagery to bring a freshness to the campaign. Using an innovative split-screen technique in the film, the bottom half of the screen features a wide array of people all looking great in their glasses from Boots Opticians. The top half of the screen demonstrates the way the glasses are making them feel with a metaphorical expression of joy – be it a bright sunflower, wobbling jelly or bursting popcorn. Each expression is unique, just like the individuals wearing the glasses themselves. This is the latest campaign expressing the Boots UK brand ethos of helping everyone feel good. The campaign builds on the successful 2018 summer Faceless Beauty campaign, which challenged the norms of traditional beauty ads, championing the idea that real beauty isn’t just how you look, but rather how it makes you feel. The TV ad launches tonight on Channel 4. This fully integrated campaign from WPP agencies including Ogilvy, Mediacom and Bookmark, and partner agency True Story, will run across ATL TV, print, PR & influencer marketing, 121, in-store and social.
Media Type	Television
Length	30 seconds
Head of Marketing	Madeline Shaw
Marketing Manager	Gail Borley
Assistant Marketing Manager	Sophie Haslett
Producer	Ian Randle
Creative Director	Vaughan Townsend
Deputy Executive Creative Director	Sam Cartmell
Account Director	Michele Lardner
Brand Strategist	Florence Ware
Creatives	Sophie Goater
Creatives	Olivia Jones
Creatives	Ilka Mourao
Client Director	Rebecca Dennis
Executive Producer	Emma Cairns
Director	Shynola
Edit Company	Shynola
VFX Supervisor	Shynola
Grade House	GPS
Grade	Ben Rogers
Music Clearance	Dominic Bastyra at Wake The Town
Sound Company	GPS
Sound Engineer	Zak Kurtha