Title | The Reindeer Tribe Airbnb |
Agency | WHAT3WORDS |
Campaign | The Reindeer Tribe Airbnb |
Advertiser | What3Words |
Brand | What3Words |
Date of First Broadcast/Publication | 2019 |
Business Sector | Others |
Philosophy | what3words is an emerging global addressing standard which is slowly being adopted by communities and businesses around the world. We used 3 word addresses to help people with no address, or whose homes are hard to find, to access the Airbnb platform. Now any home, anywhere, can be easily found. We demonstrated this with the nomadic Dukha Reindeer Tribe in Northern Mongolia. |
Media Type | Digital |
Length | |
Copywriter | Maddie Taylor |
Creative Director | Ivan Pols |
Chief Marketing Officer (CMO) | Giles Rhys Jones |
Marketing Manager | Jane Stephenson |
Head of Communications | Olivia Clasper |
Creative | Ryan Ho |
Chief Executive Officer (CEO) | Chris Sheldrick |
Editor | Ben Boullier |
Head of Film & Motion | Ken Coy |
Motion Designer | Alessio Pace |
Business Development Manager | Zolzaya Chultembat |
Designer | Ria Hearse |
Technology Company | what3words |
Advertising Agency | what3words |
Design Agency | what3words |
Production Company | Steppe Fixers |