Mövenpick - "Cookie Dough"

House of Communication Zurich

House of Communication Zurich Zurich, Switzerland

6537

Brand: Mövenpick
Country: Switzerland

Advertiser: Froneri

Title	Cookie Dough
Agency	House of Communication Zurich
Campaign	Mövenpick
Advertiser	Froneri
Brand	Mövenpick
Date of First Broadcast/Publication	2023 / 4
Business Sector	Ice Cream
Philosophy	Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away." Serviceplan Suisse realized the campaign alongside the British director and photographer Emma Tempest, who has already proven her skills working for renowned fashion brands. The shoot occurred over two days in the Bernese Oberland, near Lake Engstlen. The close-up ice cream shots were produced in Amsterdam by a film production company specializing in food imagery (Goodhouse film). The concept behind the new campaign comes from Serviceplan Suisse under the House of Communication, which was able to assert itself against two other agencies in a pitch. In addition to creation, media planning also comes from the House of Communication in Zurich. Mediaplus has been working for Mövenpick Glace since the beginning of 2022 and is now making the new campaign palatable to a broad target group. The campaign was launched with a mega poster at Zurich's central train station and will also air online and on TV this spring. The aim of the campaign is to tempt Swiss residents to reach for Mövenpick Glace in the refrigerated shelves at the supermarket, and melt away with pleasure a little later.
Media Type	Television
Length	20 seconds
Advertising Manager	Bernard Tual
Advertising Manager	Alicia Munday
Advertising Manager	Reto Lüchinger
Advertising Manager	Markus King
Chief Executive Officer (CEO)	Pam Hügli
Chief Creative Officer	Raul Serrat
Chief Strategy Officer	Peter Schäfer
Executive Creative Director	Micha Seger
CTB110	Marcin Baba
Art Director	Philipp Intlekofer
Art Director	Nadja Tandler
Copywriter	Peter Liptak
Consultant	Caroline Ronzani
Consultant	Sylvia Kohler
Consultant	Laura Schlittler
Production	Carmen Aebischer
Director	Barbara Häne
Director	Victor Borel
Executive Producer	Torsten Gerst
Executive Producer	Jennifer Schulz
Media Agency	Mediaplus
Managing Partner, Media	Pascal Fröhli
Consultant	Thomas Koller
Consultant	Beat Graf
Consultant	Moira Fernandez
Senior Digital Manager	Luzian Storrer
Production Company	Goodhouse Films Gmbh
Production	Johannes Schmidt
Director/Photographer	Emma Tempest
Social Media	TYMA Film
Social Media	Yannis Petrone