| Philosophy | Challenger online betting brand MrQ has launched a new campaign combining tongue-in-cheek humour with a refreshingly simple and straightforward message around gambling: you win some, you lose some. But ultimately, it's all about the thrill of playing. Created by creative agency Fall Off The Wall (FOTW) and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously - and is a surprisingly honest player within an industry not known for transparency and truthfulness. The humorous campaign, directed by Armoury’s Simon Levene, centres on a series of six 30-second spots. In these relatively sarcastic, quick-fire win-or-lose vignettes we meet ‘The Player’ – a cool-as-a-cucumber character who plays things straight to the point of silliness, along with his portly sidekick and perfect comic foil. From sculpting a clay pot Ghost-style, to appearing on a retro game show, playing chess, or attempting the classic magic trick of whipping a tablecloth from under a dinner service, the Player comes out on top or fails spectacularly in different versions of the same scenario. Yet always remaining sanguine about the outcome – epitomising the ‘You Win Some, You Lose Some’ line in a colourful way. Creative agency FOTW developed the campaign for MrQ, crafting a series of comedic scripts for TV and digital, which were then brought to life by production company Armoury, together with director Simon Levene’s direction which focuses on humour, comic timing, craftsmanship and set design. |