McDonald's - "Spotlight Dorado"

Alma

Alma Coconut Grove, United States

1803

Title	Spotlight Dorado
Agency	Alma
Campaign	Spotlight Dorado
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2022 / 5
Business Sector	Restaurants & Fast Food
Philosophy	Apache brought their post-production coloring techniques to McDonalds newest campaign, “Spotlight Dorado,” where they vow to make a change and help amplify the unheard voices of the Latinx community in the film industry. The spot follows the faces of several young Latinx creatives who have stories to tell with no platform accessible, followed by the introduction of their program, “An initiative to help aspiring Latino filmmakers tell their stories for the world to see.”
Media Type	Television
Length	30 seconds
VP Executive Creative Director	Jorge Murillo
Executive Creative Director	Christian Liu
Associate Creative Director	Martin DeFerrari
Associate Creative Director	Vanessa Castaneda
Senior Producer	Simon Rubalcava
Production Company	Merman
Director	Damiana Acuña
Executive Producer	Kira Carstensen
Producer	Chris Ruiz
Editing Company	Cosmo Street
Editor	Kevin Garcia
Producer	Edwina Lantigua
Executive Producer	Idalia Deshon
Post Production	Apache Digital
Colorist	Quinn Alvarez
Color Assist	Kevin Sian
Head of Production	Stefanie Schaldenbrand
Executive Producer	Anderson LaRue
Audio Post Production	Lime Studios
Sound Designer	Michael Anastasi
Mixer	Zach Fisher
Assistant Mixer	Michael Barón