| Title | Flying Blue invites us to join a new journey |
| Title (original language) | Flying Blue nous invite à un nouveau voyage |
| Agency | DENTSU CREATIVE |
| Campaign | Flying Blue invites us to join a new journey |
| Advertiser | Air France KLM |
| Brand | Flying Blue |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Philosophy | Flying Blue has created a large-scale film that redefines the very notion of distance and sheds light on the programme's twofold mission: to enrich the travel experience and offer new opportunities to earn and spend Miles on a daily basis. By placing the traveller and his emotions at the heart of the film, Flying Blue echoes the aspirations of these current times and its profound changes in terms of travel. Today, more than ever, travel can take on an infinite number of forms: we are capable of going to the edge of the world to reveal what is hidden within us, but also of being transported to another universe without moving an inch. |
| Problem (original language) | Flying Blue a imaginé un grand film choral qui redéfinit la notion même de distance et qui éclaire la double mission du programme : enrichir l'expérience de voyage et offrir de nouvelles opportunités pour gagner et dépenser des Miles au quotidien. Le film alterne entre images de paysages grandioses et moments plus intimes, emmenant ainsi le spectateur à la découverte d’une multitude de voyages : physique, émotionnel, imaginaire… En remettant au centre le voyageur et ce qui l’anime, Flying Blue fait écho aux aspirations de l’époque et ses évolutions profondes en termes de voyage. Aujourd’hui, plus que jamais, celui-ci peut prendre une infinité de formes : nous sommes capables d’aller au bout du monde pour révéler ce qui se cache en nous mais également d’être transporté dans un autre univers sans bouger d’un centimètre. |
| Media Type | Television |
| Length | |
| Advertising Manager | Magali Mayanda |
| Advertising Manager | Maité Chanay |
| Advertising Manager | Laura Azancot |
| Managing Director | Cécile Bitoun |
| Deputy Managing Director | Michel Kowalski |
| Executive Creative Director | Marc Badinand |
| Copywriter | Thibaud Le Juge de Segrais |
| Art Director | Fousseni Magassa |
| UI Designer | Emilie Basset |
| Chief Strategy Officer | Benoit Bertrand |
| Strategic Planner | Agathe Dumas |
| Project Director | Christelle Picart |
| Project Manager | Mai Lan Nguyen |
| Agency TV Producer | Diane de Bretteville |
| UX | Flavio Eiji Ensiki |
| Head of Design | Flavio Eiji Ensiki |
More Work
SEE ALLShaped by Travel
- BRAND:
- Flying Blue
- AGENCY:
- DENTSU CREATIVE
For The Very First Time Again. (Podcast 1)
- BRAND:
- Flying Blue
- AGENCY:
- DENTSU CREATIVE
For The Very First Time Again. (Trailer)
- BRAND:
- Flying Blue
- AGENCY:
- DENTSU CREATIVE
For The Very First Time Again.
- BRAND:
- Flying Blue
- AGENCY:
- DENTSU CREATIVE