| Title | Cello Challenge |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | Cello Challenge |
| Advertiser | Berliner Philharmonie GmbH |
| Brand | Berliner Philarmonie |
| Posted | July 2008 |
| Business Sector | Culture, Leisure & Sport |
| Story | Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up. |
| Media Type | Digital |
| Market | Germany |
| More Information | philharmoniker.web-feedback.de/index.asp |
| Creative Director | Mario Gamper |
| Art Director | Patricia Stolz |
| Graphic Designer | Annika Stierl |
| Copywriter | Kathrin Schmitz |
| Photographer | Joerg Klaus |
| Programmer | Fabian Aumiller |
| Account Manager | Mandy Tschoepe |
| Account Manager | Inga Moeller |