| Title | 16th Century Life Expectancy |
| Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
| Agency | McCann London |
| Campaign | 16th Century Life Expectancy |
| Advertiser | UK Black Pride |
| Brand | UK Black Pride |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | UK Black Pride is the world’s largest volunteer-led organisation celebrating African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQIA+ people |
| Media Type | Digital |
| Media Agency | Uncle |
| Media Agency | Clear Channel Team |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Creative Director | William Cottam |
| Creative Director | James Crosby |
| Creative Team | Ben Conway |
| Creative Team | Lauryn Raymond |
| Head of Design | Lisa Carrana |
| Design Director | Max Henderson |
| Strategy Director | Rebecca Priest |
| Account Manager | Sophie Toy |
| Account Associate | Elizabeth Foord |
| Project Manager | Nishita Upadhyay |
| Project Manager | Lucy Cooper |
| Marketing Manager | Ashley Biack |
| Producer | Sonia Amini |
| Photographer | john martin |
| Retoucher | john martin |
| Cinematography | Sonia Amini |
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