Title | Relooking |
Agency |
Publicis Conseil
|
Campaign |
PMU: Jockeys are back
|
Advertiser |
PMU
|
Brand |
PMU
|
Date of First Broadcast/Publication |
2011 / 3
|
Business Sector | Lottery & Gambling
|
Tagline | PMU: We bet that you will win |
Tagline (original language) | PMU: On parie que vous allez gagner |
Story | A young man walks quietly down the street when suddenly jockey riders attack him...They are about to change his life. |
Story (original language) | Un jeune homme marche tranquillement dans la rue quand soudain un commando de jockeys l'attaque... Ils vont transformer sa vie en quelques secondes. |
Philosophy | The jockey riders change someone's life within a few seconds, as a gambler's life after he wins a race and wins the Quinté+. |
Philosophy (original language) | Sorte de "commando du bonheur", ils transforment en l'espace de quelques secondes la vie de quelqu'un, à l'image d'un joueur dont la vie peut basculer après avoir parié sur une course et remporté le Quinté+. |
Media Type |
Television
|
Production Company |
Intersection
|
Producer |
Amy Appleton
|
Director |
Chris Palmer
|
Sound Producer |
Laurent Favard
|
Sound Producer |
Boris Jeanne
|
Art Director |
Jean Marc Tramoni
|
Copywriter |
Marc Rosier
|
Marketing director |
Cyrille Giraudat
|
Communication director |
Benoît Cornu
|
TV Prod |
Timothé Rosenberg
|
TV Prod |
Pierre Marcus
|
Media Director |
Martin Terrier
|
Post Production |
The Mill LA
|