| Title | Slow Workers |
| Agency | Publicis Middle East |
| Campaign | KitKat breaks matter |
| Advertiser | Nestlé |
| Brand | KitKat |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | With its latest campaign, KitKat has managed to capture some snapshots from our daily life, with 8 different instruction messages (5 in English and 3 in Arabic) that were written by design without the punctuation, to show the audience, the unexpected side of what will happen when we forget to add breaks. A fresh and different approach that demonstrates the importance of a KitKat break |
| Media Type | |
| Brand Manager | Ghaith Hamed |
| Brand Manager | Bishara Touckly |
| Chief Creative Officer | Rafael Augusto |
| Creative Director | Mohamed BARECHE |
| Copywriter | Nicolas Richard |
| Art Director | Paulo Ottaviani |
| Art Director | Mohamed Youssef El Naggar |
| Copywriter | hani mohsen |
| Art Director | Tina Balaa |
| Business Leader | Maya Khammar |
| Account Manager | Jean-Pierre Deaibes |
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