Leo Burnett Toronto - "Irrefusable Invites"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Awards

726

Brand: Leo Burnett Toronto
Country: Canada

Advertiser: Leo Burnett Toronto

Title	Irrefusable Invites
Agency	Leo Burnett Toronto
Campaign	Irrefusable Invites
Advertiser	Leo Burnett Toronto
Brand	Leo Burnett Toronto
Date of First Broadcast/Publication	2022
Business Sector	Advertising Agencies
Story	It’s hard to plan a dinner party. Schedules are busy, guests don’t commit, and hosts often have no idea how many people are going to show up. And since dinner parties in Canada are such a huge affair, we thought it was the perfect time to use our annual holiday card brief to create something that was more than a self-promo piece. Something that was useful and memorable.We gifted our clients a way to compel everyone to come to their parties, by creating a collection of Irrefusable Invites — invitations with ingredients in them. These six ingredients came together to make a delicious gravy, forcing every guest to RSVP “yes” unless they wanted everyone else to go gravy-less.Working like postcards, these could be sent out to potential guests, compelling them to show up. Because if they didn’t, the gravy wouldn’t get made, and dinner wouldn’t be the same.
Media Type	Direct Marketing
Production Company	EPC Graphics
Production Company	Flash Reproductions
Production Company	Rootree
Creative Director	Kohl Forsberg
Producer	Gord Cathmoir
Associate Creative Director	Natee Likitsuwankool
Associate Creative Director	Appanna Chetranda
Chief Strategy Officer	Tahir Ahmad
Chief Creative Officer	Lisa Greenberg
Chief Creative Officer	Steve Persico
Managing Director Account Management	Natasha Dagenais
President	Ben Tarr
VP Group Creative Director, Design	Man Wai Wong