Title | As far as the eye can see (en) |
Brief | Being visually impaired doesn’t in any way stop somebody from taking part in artistic or creative projects. Thanks to this conviction, an unusual concept was brought to life. The very first exhibition of photos entirely conceived by partially sighted people. An exhibition that could overturn the stereotypes surrounding the visually disabled. |
Agency | AUSTRALIEGAD |
Campaign | As far as the eye can see |
Advertiser | Optic 2000 |
Brand | Optic 2000 x Association Valentin Haüy |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Opticians |
Story | In France, 65 000 people are blind and 1.2 million visually impaired. Unfortunately, many stereotypical notions still persist in today’s society. Many people wrongly believe that they are not able, autonomous, or competent. Optic 2000 Foundation – Lissac – Audio 2000 and the Valentin Haüy association got together to raise public awareness about these invisible disabilities, visual health in general and the representation of people living with visual impairment. This collaboration aimed at overcoming clichés by reflecting the lives, the diversity and wealth of experience, of 4 partially sighted members of the association. |
Media Type | Web Film |
Executive Creative Director | Philippe Boucheron |
Deputy Managing Director | Thierry Taglioni |
Account Director | Margaux Gilles |
Account Manager | Ulysse Boudot |
Project Manager | Margot Charrier |
Art Director | Guillaume Paulus |
Copywriter | Guillaume Paulus |
Art Director | Tom Camus |
Copywriter | Tom Camus |
Art Director | Charles Coussot |
Copywriter | Barthélémy Desplats |
Digital Art Director | Alix Chabagny |
Digital Art Director | Quentin Sautour |
Web Developer | Frédérique Devaux |
Head of Production | Thomas Laurent |
Creative Producer | JEAN |
Creative Producer | Jean-Luc Chirio |
Photographer | Marc Da Cunha Lopes |
Director | Nan Feix |
Director | Loveboat |
Executive Producer | Marine Garnier |
Executive Producer | Loveboat |
Communications Director | Sandrine Ladoux |
Advertising | Pierre Vinogradoff |
Communications Director | Emilie Lebre |