Land rover - "T-Shirt"

TBWA\Istanbul

TBWA\Istanbul Istanbul, Turkey

3704

Title	T-Shirt
Brief	Land Rover gives a new approach to the fashion category with an apparel photography campaign.Unexpected of the category where the products are expected to be shown perfectly, we see the clothing products tied together to close up wounds at off road settings. So that consumers can keep going on with their journeys.The brand uses its outdoor heritage and 4X4 feeling giving lifestyle of its consumers.
Agency	TBWA\Istanbul
Campaign	Beyond Fashion
Advertiser	Jaguar Land Rover
Brand	Land rover
Posted	November 2019
Business Sector	Automotive
Story	Land Rover gives a new approach to the fashion category with an apparel photography campaign. Unexpected of the category where the products are expected to be shown perfectly, we see the clothing products tied together to close up wounds at off road settings. So that consumers can keep going on with their journeys. The brand uses its outdoor heritage and 4X4 feeling giving the lifestyle of its consumers.
Media Type	Print
More Information	https://shop.landrover.com/
Executive Creative Director	Ilkay Gurpinar
Creative Director	Volkan Karakasoglu
Art Director	Olga Mustecaplioglu
Copywriter	Cem Yolal
Account Director	Ender Orfanli
Managing Director	Tugyan Celik
Photographer	Firat Meric
Group Head	Serdar Gungor
Group Head	Eser Yazici
Brand Executive	Yesim Tamuroglu
Brand Manager	Aysenaz Altinoz