Jabulani Sigege
Executive Creative Director at Hero
Cape Town & Johannesburg, South Africa
TitleSingin’ Through The Pain
Agency
Campaign #365DaysOfActivism
Advertiser Philisa Abafazi Bethu
Brand Heal Our Women
PostedFebruary 2020
Business Sector Disease Awareness, Support Groups & Associations
Story Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide. But it has become abundantly clear that 16 days is simply not enough. In 2019, to try and change this, Philisa Abafazi Bethu (Heal Our Women) - a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a campaign AFTER 16 Days of Activism had ended, that pushed for #365DaysOfActivism instead. This because the efforts against GBV need to be maintained throughout the year, as it is not a problem that can be solved over a few days. The posters highlighted this by reworking the titles of popular movies to reflect what is currently happening (and in the case of one of the posters, what the country should be moving towards). “Gone Girl” became “ Gone Too Soon Girls”. “Minority Report” became “Majority Report”. “Singin’ In The Rain” became “Singin’ Through The Pain”. “No Country For Old Men” became “No Country For Violent Men”
Media Type Print
Executive Creative Director
Managing Director
Agency Producer
Strategist
Creative Director
Art Director
Art Director
Copywriter
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