KFC - "Feel the Heat"

Ogilvy South Africa

Ogilvy South Africa Cape Town, South Africa

3667

Title	Feel the Heat
Agency	Ogilvy South Africa
Campaign	Feel the Heat
Advertiser	KFC
Brand	KFC
Date of First Broadcast/Publication	2019 / 8
Business Sector	Restaurants & Fast Food
Story	KFC South Africa wanted to launch their most significant innovation in more than 50 years on our country – a new Hot and Crispy flavour that was their first alternative to their world-famous Original Recipe Chicken. The reactions people have to hot food – perspiration, tugging at collars and flushed faces – can easily be misconstrued as signs of guilt. So we created Detective Duma, a private eye hell-bent on figuring out where the heat was coming from. The ad follows his search for the truth, wherever it may lead him.
Media Type	Web Film
Length	90 seconds
Production Company	Figment Films
Advertising Manager	Trivern Chetty
Advertising Manager	Mike Wood
Advertising Manager	Suhayl Limbada
Advertising Manager	Dhruv Kaul
Strategist	Jabulani Sibiya
Traffic Manager	Ayoob Ebrahim
Traffic Manager	Samantha Marx
Business Director	Nabeelah Sayed
Line Producer	Ceridwen Jess Morris
Executive Producer	Di du Toit
Head of Broadcast	Cathy Day
Sound	Stephen Webster
Music	Claire Vandeleur
Editor	Anthony Lee Martin
Director	Robin Goode
Copywriter	Devaksha Vallabhjee
Art Director	Devon Bolland
Art Director	Danike de Jager
Creative Group Head / Art Director	Fu'aad Kasu
Creative Group Head / Copywriter	Marjolein Rossouw
Creative Director	Safaraaz Sindhi
Executive Creative Director	Nicholas Wittenberg
Executive Creative Director	Tseliso Rangaka
Chief Creative Officer	Pete Case