Samsung Galaxy S24 Ultra - "Galaxy S24 Ultra Official Film: Instant Slow-mo"

BBH Singapore

BBH Singapore Singapore, Singapore

5225

Brand: Samsung Galaxy S24 Ultra
Country: Singapore

Advertiser: Samsung

Title	Galaxy S24 Ultra Official Film: Instant Slow-mo
Agency	BBH Singapore
Campaign	Enter the New Era of Mobile AI
Advertiser	Samsung
Brand	Samsung Galaxy S24 Ultra
Date of First Broadcast/Publication	2024 / 2
Business Sector	Mobile Telephones & tablets
Philosophy	BBH Singapore has unveiled a new campaign for Samsung Electronics that launches the Galaxy S24 Series globally. Powered by Galaxy AI, the Galaxy S24 Series takes the old ways and offers us a new effortless way. And once you’ve experienced it, there’s no going back. With Galaxy AI leading the way in this new era of mobile AI, the S24 Series offers a new way to connect, create and get things done. Just like that. The campaign began with a teaser film, Galaxy AI is Coming, which celebrates Samsung’s long history of pushing the boundaries of what’s possible, from pioneering TV phones in 1999 to foldable phones in 2019. The Galaxy S24 Ultra’s Official Film introduces one of its hero features, Circle to Search, developed with Google. Now, Samsung is unveiling a series of seven films spotlighting Galaxy S24’s most revolutionary features. In one of the feature films, we watch as a family persuades a visitor to “let grandpa win”a game of Janggi in an endearing demonstration of Galaxy AI’s ability to translate messages in an instant. In another, a lady giggles while watching her husband being attacked by a shower of water balloons in Instant Slow-mo. And in another film, an assistant effortlessly sums up her rambling boss with the help of Transcript Assist. Samsung and BBH Singapore have begun to roll out the next instalment: a social campaign made up of seven additional films focused entirely on Circle to Search with Google. Developed in partnership with Google, this flagship feature provides a new way for users to intuitively search for anything on their phones with only a simple gesture, and without switching apps. This series will culminate in a 30-second montage showcasing the different ways Circle to Search will change behaviour, enabling new forms of discovery with a simple gesture. Samsung’s global Galaxy S24 campaign will continue to roll out across social, digital, outdoor, and television this month.
Media Type	Television
Length	35 seconds
Market	United Kingdom
Post Production	Final Cut
Production Company	Tenthree
Creative Practice Lead	Adam Arnold
Managing Director	Sid Tuli
Head of Growth	Goh Si Ying
Business Director	Abbas Zafar
Business Director	Gabrielle Munro
Account Director	Sheryl Chua
Associate Account Director	Crystal Loo
Account Manager	Angel Fadila
Account Manager	Keren Goh
Account Executive	Jenessa Ong
Account Executive	Peixuan Soh
Chief Creative Officer	Sascha Kuntze
Head of Art, Creative Director	Gaston Soto
Associate Head of Art	Sid Lim
Creative Director	Charlene Chua
Associate Creative Director	Michael Chin
Associate Creative Director	Chin Wei Hao
Senior Copywriter	Ishan Venkat
Copywriter	Enkainia Lee
Copywriter	Judy Au
Senior Art Director	Amos Mak
Senior Art Director	Koon Hoong Muk
Art Director	SIxin Wu
Art Director	Grace Wong
Head of Production	Chong Wendi
Producer	Cheryl Tiah
Producer	Derri Ng
Head of Cultural Strategy	Kyle Duckitt
Senior Strategist	Felicia Ong
Strategist	Meili Yeo
Production Company	Academy Films
Production Company	Albert Park Production
Sound Production	Fuse Adventures in Audio
Sound Production	Fuse Asia
Production Company	Globetrotter
Production Company	Immigrant
Production Company	Morton Jankel Zander (MJZ)
Production Company	ProdCo
Production Company	Room 121
Post Production	Strings & Tins
Production Company	The Lift Mx
Production Company	The Mill LA
Production Company	The Mill Seoul
Production Company	The Mill London
Production Company	The Quarry