Apple - "Appocalypse"

Awards

12417

Brand: Apple
Country: United States

Advertiser: Apple

Title	Appocalypse
Campaign	Apple
Advertiser	Apple
Brand	Apple
Date of First Broadcast/Publication	2017 / 6
Business Sector	Consumer Electronics & Audio-Visual
Story	Entry Summary WWDC is an annual, week-long conference for developers and coders. Kicking off with a keynote presentation, Apple uses the event to make major product announcements and showcase new software and hardware. In Summer of 2017, Apple was in the midst of moving into their brand new headquarters, so beginning the film with a new Apple employee being displaced and having to temporarily sit in a server room was very timely for the brand. The Apple developer community are the life force of the app economy, generating more jobs and money than Hollywood. This film kicked off the event and set the tone for the week ahead. Brief Explanation Appocalypse begins with a newly hired Apple employee, temporarily seated in a server room, who accidentally unplugs the App Store servers while looking for a spare outlet for his desktop waterfall. His blunder triggers a chain reaction, causing apps all over the world to disappear, and civilization quickly dissolves into chaos. Without apps, people are left helpless, forced to fend for themselves in a post-apocalyptic black market for app alternatives. Social media influencer Brittany Furlan, and Tinder Founder Jonathan Badeen make cameos in this 3-minute film directed by Tom Kuntz.
Media Type	Web Film
Length	185 seconds
Creative Director	Dafna Garber
Creative Director	David Zorn
Art Director	Kayla Robinson
Copywriter	Lawrence Wilson
Art Director	Amara Abbas
Assistant Producer	Chad Powszok
Director	Tom Kuntz
Director of Photography	Greig Fraser
Editor	Russell Icke
VFX Supervisor	Tara Demarco
2D Lead Artist	Tara Demarco
2D Lead Artist	Rob Winfield
Colorist	Gregory Reese
Audio Engineer	Mark Meyuhas
Production	MJZ
Producer	Sheamus O'Kane @ The Mill
Post Production	Whitehouse Post
Creative Director	Dafna Garber
Creative Director	David Zorn
Art Director	Kayla Robinson
Copywriter	Lawrence Wilson
Art Director	Amara Abbas
Executive Producer	Chris Perry
Assistant Producer	Chad Powszok
Director	Tom Kuntz
Director of Photography	Greig Fraser
Editor	Russell Icke
VFX Supervisor / 2D Lead Artist	Tara DeMarco
2D Lead Artist	Rob Winfield
Colorist	Gregory Reese
Audio Engineer	Mark Meyuhas
Entrant Company	TBWA\Media Arts Lab
Idea Creation	TBWA\Media Arts Lab
Production	MJZ
Production	THE MILL
Additional Company	WHITEHOUSE POST
Additional Company	LIME STUDIOS