Alison Hingle
Copywriter at Dentsu South Africa
Sydney, Australia
TitleCatch Of The Day 2050
Agency
Campaign Catch Of The Day 2050
Advertiser Sea Shepherd
Brand Sea Shepherd
Date of First Broadcast/Publication 2022 / 4
Business Sector Environmental & Ecological Issues
Tagline Fishing debris will be the Catch Of The Day in 2050
Story If we don’t stop overfishing, our oceans will soon carry more marine debris, such as fishing nets, than actual fish. To promote immediate action to save the ocean, Sea Shepherd and Ogilvy Social.Lab created the unique campaign “Catch Of The Day 2050” - displaying seafood created by fishing nets found in the North Sea.
Media Type Project Launch
Length
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
MOTION DESIGN
MOTION DESIGN
Strategist
Strategist
Production Company
Director
Director
Photography Studio
Photographer
Strategic Business Lead
Account Manager
Account Manager
Public Relations
Public Relations
Public Relations
Digital Media Strategy
Digital Media Strategy
CONTENT MANAGER

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