| Title | Jony Ive Sboofed |
| Agency | Carbon Films |
| Campaign | Sbu 2.0 - The How & The Why |
| Advertiser | Chicken Licken |
| Brand | Chicken Licken |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | Restaurants & Fast Food |
| Story | Due to the recent success of Sbu 2.0, chief designer and science teacher, Sibusiso Ndlovu, gives us an exclusive look at his design philosophy and the inner workings of what many have described as his very own masterpiece. |
| Media Type | Digital |
| Length | |
| Production Company | Carbon Films |
| Agency | Joe Public |
| Account Management | Amber Mackeurtan |
| Art Director | Gareth O'Callaghan |
| Agency Producer | Diane Cole |
| Animation | Chocolate Tribe |
| Animation | Tiaan Franken |
| Brand Management | Chantal Sombonos van Tonder |
| Chief Creative Officer | Pepe Marais |
| Chief Creative Officer | Xolisa Dyeshana |
| Cinematography | Tom Revington |
| Creative Director | Martin Schlumpf |
| Director | Rob Smith |
| Editor | Rob Smith |
| Sound Designer | Sergio De Cruz |
| Performance | Mothusi Magano |
| Production Company | Chocolate Tribe |
| Producer | Kirsten Clarence |
| Recording Studio | StudiJoe |
| Strategist | Laurent Marty |
| VFX Artist | Johan Scheepers |
| VFX Artist | Rob van den Bragt |
| Copywriter | Cameron Fraser |
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