| Title | Life beyond the logo |
| Brief | Do you recognise this bird? National Geographic Kids Magazine subverted logos and symbols from the world of childhood to remind parents that the wonder of nature will last far longer than the latest trends in popular culture. |
| Agency |
FoxP2
|
| Campaign |
Life beyond the logo
|
| Advertiser |
National Geographic Society
|
| Brand |
National Geographic Kids
|
| Posted | August 2018 |
| Business Sector | Media, Publishing & Production
|
| Story | Executions in this Lion;1. ANGRY BIRDS;Entry Summary;As our culture becomes more commercialized, children are becoming more influenced by brands. Their world has become smaller, as the great outdoors is being replaced by shopping malls and screens. By subverting popular brand logos, we reminded parents that the wonder of nature will last far longer than the latest trends in footwear, gaming or energy drinks. And National Geographic Kids Magazine could help their children to develop a far healthier obsession, that could last a lifetime. |
| Media Type |
Newspaper
|
| Creative Director |
Michael Lees-Rolfe
|
| Creative Director |
Justin Gomes
|
| Creative Director |
Andrew Whitehouse
|
| Copywriter |
Mimi Cooper
|
| Art Director |
Michael Lees-Rolfe
|
| Agency Producer |
Katherine Trippe
|
| Digital Artwork |
Ryan Barkhuizen
|
| Digital Artwork |
Michael Lees-Rolfe
|
| Creative Director/ Art Director |
Michael Lees-Rolfe |
| Copywriter |
Mimi Cooper |
| Executive Creative Director |
Justin Gomes |
| Executive Creative Director |
Andrew Whitehouse |
| Business Unit Director |
Lizanne Peters |
| Entrant Company |
FOXP2 |
| Idea Creation |
FOXP2 |
