Title | Maurice |
Agency | Wieden + Kennedy |
Campaign | Madden '09 - EA |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | September 2008 |
Product | Madden NFL '09 |
Business Sector | Video Games/Consoles |
Tagline | The Game Adapts To You. |
Story | NFL 09 fanatic Maurice demonstrates what it is to be the ultimate Madden fan. He describes his long-term relationship with the game as his calling in life and contributes his thoughts on renaming the 20th Anniversary edition of Madden. |
Problem | To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category. |
Media Type | Television |
Length | |
Market | United States |
Post Production | Joint Editorial House |
Creative Director | Jed Alger |
Creative Director | Aaron Allen |
Copywriter | Caleb Jensen |
Art Director | Taylor Twist |
Account Director | Andrew Schafer |
Account Executive | Jordan Delapoer |
Account Manager | Philip Kirsch |
Account Supervisor | Andrew Walenga |
Agency Producer | Monica Ranes |
Agency Producer | Jeff Selis |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Director | Errol Morris |
Production Company | Moxie Pictures |
Audio Post Production | Lime Studios |