| Title | 1+1 = ESPN Fantasy |
| Agency | BSSP |
| Campaign | 1+1 = ESPN Fantasy |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Date of First Broadcast/Publication | 2019 / 7 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | As July comes to a close, the NFL season is right around the corner, which means fans are gearing up for Fantasy Football. Today, ESPN launched its “1+1 = ESPN Fantasy” campaign – created by creative agency, BSSP – to show core NFL fans that when it comes to having fun with friends and family, the formula is simple. Friends + Football = ESPN Fantasy Football. With images of Aaron Rodgers and Saquon Barkley, among others, the campaign uses colorful visuals to highlight ESPN’s leading Fantasy Football platform and remind fans that ESPN is THE place for NFL fans to play. To create this digitally led campaign, ESPN worked with BSSP and LA-based motion graphics firm, Gentleman Scholar, to bring the campaign to life. This is BSSP’s first campaign with ESPN Fantasy Football. They worked with ESPN to develop the strategy and creative work from ideation to production. The campaign launches today, July 22. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Matthew Curry |
| Creative Director | Sinan Dagli |
| Associate Creative Director | Chris Cavalieri |
| Copywriter | Mike McGuire |
| Art Director | Sarah Noel Ross |
| Producer | Meredith Ashworth |
| Account Director | Michelle Finelli |
| Account Supervisor | Patrick Gregory |
| Strategy Director | Jake Bayham |
| Vice President, Marketing | Laura Gentile |
| Vice President, Brand Marketing | Seth Ader |
| Director, Brand Marketing | Peter Mulally |
| Manager, Brand Marketing | John Lobo |
| Coordinator, Brand Marketing | Spencer Shaev |
| Intern, Brand Marketing | Billy Hickmott |
| Production Company | Gentleman Scholar |
| Creative Director | Will Johnson |
| Managing Director/E.P | Jo Arghiris |
| Executive Producer | Kirsten Noll |
| Head of Production | Tyler Locke |
| Associate Creative Director | Chris Finn |
| Associate Producer | Kev Jones |
| Designer | Madison Ellis |
| Designer | Gretel Cummings |
| Designer | Hanna No |
| Designer | Jina Kwon |
| 2D Animator | Kenny Kerut |
| 2D Animator | Henry Pak |
| 2D Animator | Lauren Tom |
| 2D Animator | Zack Miller |
| 2D Animator | Jeffrey “Jip” Jeong |
| Cel Animator | Lyuben Dimitrov |
| 3D Generalist | Cameron Scott |
| 3D Generalist | Jeremy Ramirez |
| Assistant Editor | Dominic Strazulo |
| Flame Artist | Matt Lavoy |
| Audio Post | One Union |
| Sound Design/Audio Engineer | Joaby Deal |
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