Title | Don't let speed change you |
Agency | VO Citizen |
Campaign | Don't let speed change you |
Advertiser | Brussels Mobility |
Brand | Brussels Mobility |
Posted | April 2022 |
Business Sector | Road Safety |
Story | Have you ever noticed that sometimes we're not quite ourselves when we're driving? Like Mr Wheeler in Disney's "Motor Mania", a perfectly respectable person can turn into an aggressive monster in traffic. By combining the ridiculousness of the Power rangers with the kitsch of B-series movies, this offbeat campaign invites motorists not to transform into monsters when they have a heavy foot on the accelerator, to remain relaxed and zen for the well-being of everyone, but also for themselves. |
Media Type | Digital |
Length | |
Strategy | Michaël Desmet |
Strategy | Philippe De Wulf |
Creative Director | Laurie Lacourt |
Copywriter | Gino Delben |
Copywriter | Wim Demyttenaere |
Art Director | Paul Biwer |
Potographer | Thierry Siebrandt |
Director | Corantin Parmentier |
Director | Basile Vuillemin |
Director of Photography (DOP) | Kassim Olivier |
Production Company | Emeline Fouya |
Production Company | Julien Fouya |
SFX | Bekim Vanbosche |