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Tsui Ling Toomer
Tsui Ling Toomer
Executive Director at Bent Image Lab
Portland, United States
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TitleEnergy Drink
BriefAlbertans are pretty good at recycling their beverage containers - but there is still room for improvement. To remind people to recycle every single time, we created a campaign starring angry, talking beverage containers.Energy drink bottles, milk cartons, and juice boxes could finally sound off at the people who threw them in the garbage and remind them to do better. Witness the motivating power of trash talk.
Agency
Campaign Trash Talk
Advertiser Alberta Beverage Container Recycling Corporation (ABCRC)
Brand Alberta Beverage Container Recycling Corporation
Date of First Broadcast/Publication 2023 / 7
Business Sector Environmental & Animal Issues
Story Alberta Beverage Container Recycling Corporation (ABCRC) strives to improve the return rate on all beverage containers and promote the environmental, economic, and social benefits of recycling.
Media Type Web Film
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Strategist
Managing Director
Managing Director
Live Action Director
Executive Director
Lead Animator
Editor
Designer
Designer
Group Account Director
Account Manager
Vice President (VP)
Digital Media Lead
Digital Strategist
Chief Executive Officer (CEO)
Integrated Producer
Animation/3D
Technical Director
Special Effects / VFX
Character Designer
Character Designer
Compositor
Colorist
Audio Executive Producer

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