| Title | Missing Characters |
| Agency | Agência Um |
| Campaign | Missing Characters |
| Advertiser | Livraria Cultura |
| Brand | Livraria Cultura |
| Posted | June 2019 |
| Business Sector | Newspapers, Magazines, Books |
| Story | To give visibility to the problem of missing children in Brazil, Livraria Cultura created Missing Characters, a social campaign in partnership with Mães da Sé NGO where famous protagonists of children's books also disappeared from their covers. The new books were displayed on the shelves for 30 days as if they were normal products of the bookstore. But when costumers opened the books, were impacted by photos of missing children and the campaign message. |
| Media Type | Case Study |
| Length | |
| Advertising Agency | Agência Um |
| Chief Executive Officer (CEO) | Luiz Augusto Filho |
| Vice President (VP) | Ludmila Canto |
| Vice President (VP) | Lenilson Lima |
| Creative Director | Lenilson Lima |
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