Veganz - "Beef"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

2294

Title	Beef
Agency	Philipp und Keuntje GmbH
Campaign	Tasteless
Advertiser	Veganz Group AG
Brand	Veganz
Posted	January 2021
Business Sector	Food
Story	These lovingly detailed 3D-generated illustrations were created with subtle story elements to illustrate that meat is “tasteless”. And that you can do better – simply by enjoying a delicious, meat-free veganz product instead.We created individual illustrations for the three general kinds of meat: pork, chicken and beef. For each motive we developed a unique character design, created a particular “tasteless” story and put them into an individual, accompanying setting. In this, every animal character showcases a typical “tasteless” human behaviour: the pig takes a nasty selfie, the party cow flashes her udders and the drunk chicken crashes the office party in a foul way. These three affectionately crafted pieces of art create a funny change of perspective, showing viewers that for humans to eat animals is tasteless. And that there is a tasty alternative that is better in so many ways: plant-based meat.
Media Type	Print
Chief Creative Officer	Diether Kerner
Executive Creative Director	Sönke Schmidt
Executive Creative Director	Philip Wienberg
Executive Creative Director	Jan-Sievert Krause
Art Director	Vera Jordan
Copywriter	Lukas Bausch
Copywriter	Hagen Dohr
Project Manager	Sandra Wons
Art Buyer	Lisa de Wall
CGI	Carioca Studio c
CGI	o Marlene Ohlsson
Post Production	Sven Fröhlich