The Bastard Son & The Devil Himself - "The Bastard Son & The Devil Himself"

BBH

BBH London, United Kingdom

596

Title	The Bastard Son & The Devil Himself
Agency	BBH
Campaign	The Bastard Son & The Devil Himself
Advertiser	Netflix
Brand	The Bastard Son & The Devil Himself
Date of First Broadcast/Publication	2022 / 11
Business Sector	TV/Radio Programs & Stations
Story	We filled the vending machine with edible human hearts for new Netflix series The Bastard Son & The Devil Himself. The gruesomely realistic, edible human hearts were placed at Comic Con in London. Prospective heart-eaters had to answer a set of questions to ensure the heart for them was dispensed, based on the two kinds of witches featured in the series. While the hearts were horribly realistic, those who eat one were rewarded with a delicious treat as we partnered with creative cake sculptor Tatum Parden to develop the product, as well as working with food architects Bompass and Parr.
Media Type	Promotion & Event
Production Company	Bompas & Parr
Production Company	Social Vend
Chief Creative Officer	Alex Grieve
Executive Creative Director	Helen Rhodes
Creative Director	Adam Newby
Creative Team	Grace Chambers
Creative Team	Lucy Johnstone
Producer	William Bentley
Producer	Pippa White
Producer	Matt Kitto
Designer	Adam Buckland
Designer	Miriam Menendez
Designer	Josh Bailey