Roularta Women magazine - "Happy Ending 1"

Mutant Antwerp, Belgium

1589

Title	Happy Ending 1
Agency	Mutant
Campaign	Happy Ending
Advertiser	Roularta
Brand	Roularta Women magazine
Posted	November 2021
Business Sector	Newspapers, Magazines, Books
Story	Flair’s mission statement reads: ‘We are more powerful when we empower each other’. One of their biggest focal points was ‘sexual emancipation’. Thus ‘Happy ending’ was born: An erotic podcast series based on experiences of real women.‘Happy ending’ is porn through women’s eyes, or rather women’s ears in this case.Flair wanted to launch an erotic podcast. They already had a weekly column in Flair print 'Happy Ending' and they wanted to bring this column to life in a new channel. The aim was to diversify into the digital audio market to raise awareness and claim self-love. We conceived a ‘porna podcast’ series called Happy Ending based on real erotic stories from Flair readers. What gets you excited is different for everyone. That’s why the podcast was made to stimulate your fantasies even more. The podcast is suggestive by nature and an auditive experience leaving enough room for the listener’s imagination. Within the first week, Happy Ending became the number 1 podcast in Belgium.
Problem	Flair is a Belgian magazine with young women as its target audience.
Media Type	Print
Creative Director	Odin Saillé
Creative Team	Pieter Claeys
Creative Team	Roxane Schneider
Client Director	Emilie Kino
Client Manager	ShiQi Ji
Illustrator	Regards Coupables