Executive Creative Director & General Manager
at
The Classic Partnership Advertising, Dubai
Dubai, United Arab Emirates
| Title | #CreateForGood |
| Agency | The Classic Partnership Advertising |
| Campaign | #CreateForGood |
| Advertiser | TikTok |
| Brand | TikTok |
| Date of First Broadcast/Publication | 2019 / 8 |
| Business Sector | Other Online Services |
| Story | TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use of this to create a unique TikTok challenge that taught people the basics of sign language. Popular regional celebrities spread the message and took part in the challenge raising awareness on the importance of sign language for 20 million hearing and speech impaired individuals across the Middle East and North Africa. Turning one of the world's most popular social platforms truly social and inclusive towards one and all. |
| Media Type | Social Media |
| Length | |
| Sound Company / Music Company | Soundstruck |
| Executive Creative Director | Alok Gadkar |
| Creative Group Head - Design | Mangesh Zemse |
| Creative Group Head - Copy | Anshuman Bhattacharya |
| Senior Copywriter | Sawsan Salameh |
| Copywriter | Anshuman Bhattacharya |
| Art Director | Abhay Chawak |
| Art Director | Mangesh Zemse |
| Account Manager | Kyra Qureshi |
| General Manager | Rahul Kantharia |
| Executive Producer | Vitthal Deshmukh |
| Production Manager | Zohra Ameen |
| Music Composer | Charles El Soueidi |
| Editor | Shibesh K Chandaran |
| Animation | Tarun Ghosh |
| Marketing Manager | Mohamed Fouad |
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