Louise Thach
Media Rep. at IKEA
New York, United States
TitleEmbrace Change
Agency
Campaign Embrace Change (D.C.) - IKEA
Advertiser IKEA
Brand IKEA
Story President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers.
Philosophy Three lucky winners will receive IKEA gift cards valued at $1,500.
Problem During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home.
Result The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home.
Media Type Web Site
More Information
Media Rep.
Media Rep.
Media Director
Chief Creative Officer
Group Creative Director
Copywriter
Art Director
Executive Agency Producer
Agency Producer
Designer
Programmer
Application Developer
Application Developer
Other
Executive Producer
Producer
Art Director

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