Waka Kotahi NZ Transport Agency - "Doors"

Clemenger BBDO

Clemenger BBDO Wellington, New Zealand

3103

Title	Doors
Agency	Clemenger BBDO
Campaign	Doors
Advertiser	New Zealand Transport Agency
Brand	Waka Kotahi NZ Transport Agency
Date of First Broadcast/Publication	2020 / 12
Business Sector	Road Safety
Tagline	Drinking ? Don't drive.
Story	Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.
Media Type	Digital
Length	60 seconds
Media Agency	OMD New Zealand
Production Company	Goodoil Films
Managing Director	George Mackenzie
Executive Producer	Andrew McLean
Director of Photography (DOP)	Ginny Loane
Editor	Stewart Reeves
Online / VFX	Blockhead
Colorist	Dave Gibson
Music	Cam Ballantyne
Photographer	Steve Boniface
Director	Joel Kefali