| Title | This is Supermarket Mobile |
| Agency | BBH |
| Campaign | This is Supermarket Mobile |
| Advertiser | Tesco |
| Brand | Tesco Mobile |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Personal Wireless Communication |
| Story | The ad follows a shopper as they explore the aisles of the ‘Tesco Mobile Supermarket’ – a fictional store where each unique network benefit is represented as a classic supermarket landmark. The shopper enters the store and heads to the bakery, where value is ‘baked in’, through the ‘fresh deals’ section, then to the ‘frozen aisle’, indicative of the network’s frozen contract prices – and ends at the checkout where the shopper receives a discount on groceries thanks to Clubcard Plus. |
| Philosophy | The through-the-line campaign aims to connect with Tesco shoppers, highlighting all the unbeatable perks having your phone with the supermarket brings, including frozen contract prices, everyday value on the latest mobile phones, tech and wearables, as well as family perks and being able to help put food on the table with Clubcard Plus. |
| Media Type | Television |
| Length | |
| Production Company | Thomas Thomas Films |
| Sound | String and Tins |
| Chief Marketing Officer (CMO) | Rachel Swift |
| Advertising Manager | Emma Herridge |
| Advertising Manager | Simon Rogers |
| Advertising Manager | Lawrence Hamilton |
| Advertising Manager | Zea Westwick |
| Advertising Manager | Carolina Molina |
| Advertising Manager | David Brewerton |
| Advertising Manager | Rebecca Greenhalgh |
| Creative Team | Lawrence Bushell |
| Creative Team | Luke Till |
| Creative Director | Uche Ezugwu |
| Strategist | Alice Walker |
| Strategist | Harry Guild |
| Strategy Director | Ed Kurland |
| Account Executive | Ella McNicholas |
| Account Executive | Jack Smith |
| Account Manager | Francesca Somerville |
| Account Manager | Emma Fry |
| Account Manager | Tina Rugiwa |
| Account Director | Tessa Cranfield |
| Strategic Business Lead | James Rice |
| Strategic Business Lead | Holly Ripper |
| Agency Producer | Georgina Kent |
| Assistant Agency Producer | Michelle Hagen |
| Director | Tiny Bullet |
| Production Company Producer | Trent Simpson |
| Director of Photography (DOP) | Patrick Meller |
| Editor | Owen Oppenheimer |
| Editing Company | The Quarry |
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